Bellabeat: A Fitness Tracker Case Study

This is a case study using R to analyze Fitbit Fitness Tracker data and ultimately provide marketing recommendations to health-focused tech company Bellabeat based on the insights. I will be more directly following the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Below, you can access the GitHub markdown page hosting the entire case study, and the PowerPoint stakeholder presentation:

• GitHub markdown — this covers the steps ask, prepare, process, and analyze

• Stakeholder presentation — this covers the steps share and act